What’s The Deal With SEO?

Ok, lets face it. Everything that goes along with having a website and presence online can be a bit overwhelming. Acronyms, abbreviations, letters, concepts, and tools seem endless. However, these concepts at their core are simple and there is no need to over complicate them when you’re just trying to learn what everything means. So let’s take an introductory look at SEO and why it is important to focus on.

What is SEO?
Search Engine Optimization is the name for working to increase your rank on popular search engines. You can not pay to rank higher on Google or Yahoo, this must be achieved this through hard work and relevant content.

Is SEO important?
SEO is important because significant potential lies within increasing business and online revenue through organized leads and traffic coming from search engines. Just think of Google’s reach and relevancy within the online world… Seems like a tool that should not be passed up, right? Right.

How do search engines rank me?
Your website, its content (videos, pictures, text, etc.), and locality strength are shown and ranked based on what the search engine considers the most relevant information to the particular user based off of their search terms, location, and similar factors.

How do I tell if my website is relevant?
Relevancy describes how well the content of your website potentially benefits the user. For example, if you have a website called, but only talks about fishing, neither your content or URL are really relevant to each other. When it comes to search engines, this hurts! You will not rank well or or have a high relevancy for either ‘tennis’ or ‘fishing’. However, a website called that has a tennis blog, photo gallery, interacts regularly, and stays fresh will have high relevancy to people searching for tennis information.

What does the future of SEO look like?
SEO will continue to be a priority for those who wish to remain competitive on the web. It is well known that search engines are ever evolving. This is why it should be a priority to make sure you have established content that stays fresh, evolves with the market place, and benefits the people and customers that you are trying to connect with.

How do I make all of this work for me?
Why don’t you shoot us an e-mail and we can answer any questions you might have, explain how this all affects your specific business, and obtain free consultation. We will help you to rank higher among the popular search engines and stay that way!

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